KOSCH Eyewear is a brand that seamlessly blends classic design with contemporary innovation, offering a unique experience for those who value both style and substance in their eyewear. Since its inception in 2018, KOSCH has rapidly made its mark in the eyewear fashion industry, capturing the essence of “La dolce Vita - The Sweet Life” through its commitment to quality, fit, and iconic design.
The Birth of KOSCH
KOSCH was born out of a desire to create eyewear that resonates with the urban spirit and individual style. The name KOSCH, derived from an Indian word meaning “valued treasure,” reflects the brand’s mission to offer eyewear that is not just a fashion statement but a cherished possession. The logo, representing the number 8, is considered lucky in the Orient, further emphasising the brand’s commitment to bringing good fortune and elegance to its wearers.
KOSCH's Debut
In July 2018, KOSCH made its debut with a unique initiative known as the KOSCH Escapade. This six-day expedition to Leh-Ladakh, from July 4 to July 10, was more than just a product launch; it was an immersive experience designed to reconnect participants with their true selves. Nine riders from across the globe participated in this journey, exploring the serene landscapes of Leh, the Shanti Stupa, the Nubra Valley via Khardungla (the highest motorable road in the world), and camping at the Pangong Tso Lake.
The KOSCH Escapade was a celebration of adventure and self-discovery, embodying the brand’s philosophy of living life with a little adrenaline rush. This event set the tone for what KOSCH stands for—an eyewear brand that is not just about looking good, but about living life to the fullest.
The KOSCH Philosophy
At the core of KOSCH Eyewear is the belief that eyewear should be a reflection of one’s identity. The slogan #IamKOSCH perfectly encapsulates this idea, celebrating the unique character of every wearer. Whether through subtle elegance or bold statements, KOSCH frames are designed to enhance personal style and express the real inner self.
The brand’s designs are characterised by their classical shapes and meticulous craftsmanship, ensuring that each piece is timeless yet relevant. KOSCH Eyewear is not just about aesthetics; it’s about creating a connection between the wearer and their eyewear, making each frame a true reflection of their attitude and spirit.
KOSCH’s Horizons
With over 180 designs, KOSCH caters to a wide variety of tastes and preferences, making it accessible to a broad audience. The collection features contemporary designs, experimental shapes, and a spectrum of colours, allowing wearers to find the perfect pair that resonates with their personal style.
The range includes options of inclusivity of unisex, men’s, and women’s eyewear, from highly affordable choices to aspirational luxury pieces. This diversity ensures that KOSCH meets the needs of every customer, regardless of budget or style preference.
KOSCH’s Innovation
KOSCH’s commitment to enhancing the visual experience is exemplified by their Polarised ++ Lenses. These advanced lenses are designed to offer superior UV protection and reduce glare, providing wearers with an exceptionally clear and vibrant view of the world.
Particularly beneficial for activities that involve bright light and reflections, such as driving, fishing, or skiing, these lenses block harmful light waves and minimise glare from surfaces like water, snow, or glass. By elevating the visual experience with improved colour vibrancy and detail, KOSCH Polarised ++ Lenses allow wearers to fully appreciate the beauty and intricacies of their environment.
Capturing The Indian Market
KOSCH’s influence extends beyond, making a significant impact in the Indian eyewear market. By aligning its designs with local tastes and preferences, KOSCH resonates with urban Indian consumers who seek both style and substance. The growing preference for organic Indian brands reflects a desire for products that resonate with cultural identity and personal values, and KOSCH’s emphasis on quality, colour, and aesthetics positions it as a leading choice.
KOSCH’s success in India is further highlighted by its ranking among the top four best-selling sunglass brands at a prominent fashion retailer. This achievement underscores the brand’s ability to meet the expectations of a discerning audience and its growing popularity within the Indian market.
As KOSCH moves forward, it remains committed to its founding principles, offering wearers not just eyewear, but a lifestyle—a way to experience the world with clarity, elegance, and a sense of adventure. The journey of KOSCH has only just begun, and the future holds endless possibilities for this trailblazing brand.
KOSCH’s 2024 Eyewear Collection
KOSCH eyewear stands out as a pioneering brand for a wide range of occasions. Whether you're heading to the office, planning a leisurely day out, or attending a special event, KOSCH has got you covered with their exceptional collection.
KOSCH offers an impressive array of sunglasses and eyeglasses, featuring various shapes and sizes. Their collection includes timeless aviators, oversized cat-eye frames, and retro-inspired designs. Whether you're lounging by the pool or gracing a summer soirée, KOSCH eyewear is the ideal accessory to protect your eyes and complete your ensemble.
Embrace the versatility of KOSCH eyewear and make a statement at every turn—because the right frame for the right setting is not just a luxury, but a must-have for a truly stylish and adaptable lifestyle.
